Putting Digital First

All our work is produced under the guiding principal that we are here to ensure your digital activities ultimately end up with you generating more. More leads, more customers, more sales.

About Us

Our expertise in digital has been built on over 15 years experience in digital strategy, web design and build, search marketing and digital campaigns.

We are a team of specialists, focused on helping online businesses to grow by enhancing the online customer experience and by gaining deep customer insight. We do this through strategic analysis, personalisation, ongoing testing, and through leveraging ‘best of breed’ technology partners.

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Our Team

James Ward
James has over 15 years’ experience in the online space. Since 2005 he has held positions managing production, search and data companies. He holds degrees in Law and Mathematics but don't hold that against him.
James Ward
General Manager
Matt Ware
Matt has worked in Technology and Marketing for almost 20 years with 15 of those years being in the online field. He has been in agency land for a while now and every now and then actually sounds like he knows what he is talking about. He is still unclear what his job title means.
Matt Ware
Head of Performance
Wioleta Kawecka
Wioleta 2.0 returns to FIRST from a brief stint at Adobe, and we are very glad she did. She left as a mild mannered Principal Consultant but returns to head up the team with fresh ideas and processes that are the driving force behind our clients successes. We are pleased however to note her love of coffee and a good time remain
Wioleta Kawecka
Head of Digital and Innovation
Lachlan Pottenger
A digital veteran who has grown professionally with the internet over the past 20 years through significant shifts in design, technology and online strategies. He generally loves working in digital, but would prefer to be surfing right now.
Lachlan Pottenger
Creative Director
Meet The Entire Team

Our Culture

Respected digital veterans are the foundation our agency is built upon, each team holds a core capability that feeds into the digital requirements of a successful online business.

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Our Partners

We employ the best technology for our clients.

We ensure you have the best technology platforms possible, which become a catalyst to the success of your digital strategy. Our technology partners include Optimizely, Google and Magento to name but a few.

View Partners in Detail

Stay in Touch

For new business enquiries or to get in touch with our team just enter your details in the form below, we’ll get back to you asap.

70-72 Commonwealth Street, Surry Hills 2010
+61 (2) 9339 6747