Laser eye surgery vision correction and Lasik specialists offer safe and up-to-date refractive procedures in Australia. As a long term client of FIRST’s, there have been numerous redesigns of the website implemented out over the years. The most recent undertaken, to support above the line rebranding.
Content & strategy
To help inform the redesign FIRST’s design and SEO consultant team collaborated to determine what should be included and prioritised in the design. As exhaustive review of all content resulted in a thoughtfully redesigned look with content refreshed from the ground up.
The new site is fully responsive providing an excellent customer experience across all devices. Some elements in the site template were upgraded and the purchase path made clearer, delivering a better experience for customers and improved lead generation.
ONLINE BOOKING AND DATA CAPTURE SYSTEM
The bookings system was completely overhauled and made a much simpler and clearer process for customers to use.