RPData

Campaign activity and Conversion Rate Optimisation

CoreLogic RP Data is a leading property information, analytics and services provider in Australia and New Zealand with growing partnerships throughout Asia. FIRST has provided a full range of services to CoreLogic RP Data for over 3 years. These include organic and paid search services as well as analytics and conversion services. From a more visible perspective FIRST has provided landing page and campaign creative services to enhance the highly technical service CoreLogic RP Data provides its clients

My RP data engaged First to design and develop a re marketing strategy as part of the PPC initiatives. First targeted users who previously visited MyRP Data at a property report level, but hadn’t previously converted. First, offered users a discounted rate as incentive to reengage the brand whist still continue to recapture consumers that haven’t converted. We developed the creative assets from banners and landing page. We also tested 2 versions of the landing page and 2 versions of the banner creative to maximise clicks and conversion rates. Winning landing page and banner combination is shown below.

Landing page

rpdata-landing-page

Campaign assets

rpdata-banner

Banner creative

rpdata-infographic

Infographic design

Banner impressions 130.54% of target
Banner clicks reached 125.84% of target
Total conversions reached 150.42% of target
CPA lead improved target CPA by 18.91%

Performance media can only truly be termed as such if the media does actually perform. The above results were achieved via a series of smart proactive and reactive decisions to the campaign’s performance requirements and real time performance during the campaign itself

Targets were achieved in record time. Overall we couldn’t have been happier with the performance of the activities undertaken to achieve leads by First.

Paul Argus
Digital B2C Manager

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