Our smart team will help you achieve exceptional results

Our Team

Respected digital veterans are the foundation our agency is built upon, each team holds a core capability that feeds into the digital requirements of a successful online business. Please note the below order does not represent the order of importance of the staff. Everyone knows Albert is the most important… he pays us.

Lionel Brouchet
Lionel has no less than 60 years' experience in computer science. He worked on websites since he was 15. He holds a master's degree in Computer Science specialized in software architecture.
Lionel Brouchet
Developer
Stephanie Robbie
Steph started as an Account Manager on the Search Side of the business. Currently she is also managing production projects. We expect her to be auditing the company accounts within the next 6 months.
Stephanie Robbie
Senior Marketing Executive
Rohit Padgaonkar
Rohit has lived, studied & worked around the world and has a decade's experience in the search industry. He an avid follower of American sports and is an ardent supporter of all the teams from Boston, USA.
Rohit Padgaonkar
Head of Analytics
Wioleta Kawecka
Wioleta 2.0 returns to FIRST from a brief stint at Adobe, and we are very glad she did. She left as a mild mannered Principal Consultant but returns to head up the team with fresh ideas and processes that are the driving force behind our clients successes. We are pleased however to note her love of coffee and a good time remain
Wioleta Kawecka
Head of Digital and Innovation
Matt Ware
Matt has worked in Technology and Marketing for almost 20 years with 15 of those years being in the online field. He has been in agency land for a while now and every now and then actually sounds like he knows what he is talking about. He is still unclear what his job title means.
Matt Ware
Head of Performance
Irene Mickaiel
Irene can sing, dance and act - she is the original triple threat. Luckily during the day she is tasked with making sure development projects get delivered on time and on budget. This merely involves managing clients, supplier partners and Stephen, making her the first sextuple threat in the history of the world.
Irene Mickaiel
Senior Project Manager
Lachlan Pottenger
A digital veteran who has grown professionally with the internet over the past 20 years through significant shifts in design, technology and online strategies. He generally loves working in digital, but would prefer to be surfing right now.
Lachlan Pottenger
Creative Director
Albert Haryono
Albert knows how to count and he also knows the difference between red and black. Above all Albert really really knows excel. This is what is known in the finance game as a triple threat. He also is in charge of the pay run. This is what is known in the game of life as your best friend.
Albert Haryono
Group Finance Manager
Harmanto Nguyen
Harmanto loves all things creative be it digital design or lighting projects for Sydney's Vivid festival. He likes photography and even took all these photos for the website (except his own). He doesn't like writing his own bio which is why James did it.
Harmanto Nguyen
Senior Designer
Ben Gerholt
Ben works with clients to help discern clear, structured digital strategies and deliver upon them. He is adept at dealing with significant complexity to create solutions that exceed the objectives and desires of stakeholders. Ben ist auch ein Skilehrer-Anwärter und mag powder Ski zu fahren.
Ben Gerholt
Strategy Director
Teodora Jovanovic
After working in Dubai for the past couple of years, Teodora wanted to work in the hottest place in town.Instead she ended up in our offices. This is our good fortune as she brings her own brand of cosmopolitan design to our creative team. She also likes riding bikes which pleases Lachlan no end.
Teodora Jovanovic
Designer
Alasdair Humberston
With 5 years of international experience in UX and CRO, Alasdair offers a unique wealth of expertise to each of his clients. Alasdair also has a strong interest in both the English cricket and rugby teams........ apart from when they lose.
Alasdair Humberston
Head of CRO
Stephen D'Olier
Stephen heads up both the development of FIRST's product suite and client development projects. Proficient in all platforms and coding languages he is more than just a manager he actually does stuff as well. For someone so adept with numbers his ability to count bizarrely evaporates when he enters a pub
Stephen D'Olier
Development Director
James Ward
James has over 15 years’ experience in the online space. Since 2005 he has held positions managing production, search and data companies. He holds degrees in Law and Mathematics but don't hold that against him.
James Ward
General Manager
Portia Miller
Portia is too young to have the skill set that she does. This distresses fellow staff who have been drinking together since before she was born. Coming from the construction industry, she only got the job because she did a pivot table task in a geeky sexy way but since then has built her digital skill set rapidly with great aplomb.
Portia Miller
Account Director

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70-72 Commonwealth Street, Surry Hills 2010
+61 (2) 9339 6747