Our smart team will help you achieve exceptional results

Our Team

Respected digital veterans are the foundation our agency is built upon, each team holds a core capability that feeds into the digital requirements of a successful online business. Please note the below order does not represent the order of importance of the staff. Everyone knows Albert is the most important… he pays us.

Rohit Padgaonkar
Rohit has lived, studied & worked around the world and has a decade's experience in the search industry. He an avid follower of American sports and is an ardent supporter of all the teams from Boston, USA.
Rohit Padgaonkar
Head of Analytics
James Ward
James has over 15 years’ experience in the online space. Since 2005 he has held positions managing production, search and data companies. He holds degrees in Law and Mathematics but don't hold that against him.
James Ward
General Manager
Harmanto Nguyen
Harmanto loves all things creative be it digital design or lighting projects for Sydney's Vivid festival. He likes photography and even took all these photos for the website (except his own). He doesn't like writing his own bio which is why James did it.
Harmanto Nguyen
Senior Designer
Eliza Adam
With over 4 years of campaign management experience, Eliza is the team's number one girl for all things client side. Setting out for work at the time some team members are going to bed her daily 150 km round trip commute means she has little trouble in defending her "Going the Distance" award for staff dedication year in year out.
Eliza Adam
Campaign Executive
Stephen D'Olier
Stephen heads up both the development of FIRST's product suite and client development projects. Proficient in all platforms and coding languages he is more than just a manager he actually does stuff as well. For someone so adept with numbers his ability to count bizarrely evaporates when he enters a pub
Stephen D'Olier
Development Director
Astri Prakoso
A versatile digital marketer with experience in PPC, SEO, email campaigns, and digital media planning & buying. Previously an investment bank analyst, a systematic approach comes naturally to her campaign management strategy and execution. Living in 5 countries, on 3 different continents, she makes the world her oyster.
Astri Prakoso
Head of Paid Search
Alasdair Humberston
With 5 years of international experience in UX and CRO, Alasdair offers a unique wealth of expertise to each of his clients. Alasdair also has a strong interest in both the English cricket and rugby teams........ apart from when they lose.
Alasdair Humberston
Head of CRO
Ben Gerholt
Ben works with clients to help discern clear, structured digital strategies and deliver upon them. He is adept at dealing with significant complexity to create solutions that exceed the objectives and desires of stakeholders. Ben ist auch ein Skilehrer-Anwärter und mag powder Ski zu fahren.
Ben Gerholt
Strategy Director
Albert Haryono
Albert knows how to count and he also knows the difference between red and black. Above all Albert really really knows excel. This is what is known in the finance game as a triple threat. He also is in charge of the pay run. This is what is known in the game of life as your best friend.
Albert Haryono
Group Finance Manager
Sophie Chhoeu
Sophie is our go-to publisher network contact. When she’s not building international best friendships she is making sure no stone is left unturned when it comes to converting email and lead generation campaigns. At 6.2 Kg we occasionally have to weight her down in her chair but once secured she works tirelessly on all her tasks.
Sophie Chhoeu
Campaign Executive
Lachlan Pottenger
A digital veteran who has grown professionally with the internet over the past 20 years through significant shifts in design, technology and online strategies. He generally loves working in digital, but would prefer to be surfing right now.
Lachlan Pottenger
Creative Director
Portia Miller
Portia is too young to have the skill set that she does. This distresses fellow staff who have been drinking together since before she was born. Coming from the construction industry, she only got the job because she did a pivot table task in a geeky sexy way but since then has built her digital skill set rapidly with great aplomb.
Portia Miller
Account Manager
Lakshmi Prasanna
With FIRST for over 5 years, Lakshmi has worked tirelessly on all her client projects in whatever coding language was required. The office early bird, Lakshmi begins her daily tasks at the same time as members of the search team hit their snooze buttons for the first of 9 times.
Lakshmi Prasanna
Developer
Teodora Jovanovic
After working in Dubai for the past couple of years, Teodora wanted to work in the hottest place in town.Instead she ended up in our offices. This is our good fortune as she brings her own brand of cosmopolitan design to our creative team. She also likes riding bikes which pleases Lachlan no end.
Teodora Jovanovic
Designer
Hayley Roberts
Hayley is the Meryl Streep of Account Directors when it comes to Email and Data. She delivers the best performance for her clients time after time. Her youthful appearance belies her 10 years experience in the data game and as long as you don't annoy her, your pets are safe.
Hayley Roberts
Account Director
Matt Ware
Matt has worked in Technology and Marketing for almost 20 years with 15 of those years being in the online field. He has been in agency land for a while now and every now and then actually sounds like he knows what he is talking about. He is still unclear what his job title means.
Matt Ware
Head of Performance
Jennifer Liu
With a background in PR & communications, Jen thrives on generating story ideas and developing content that media outlets and their readers will want to publish and share. In fact, Jen was so busy doing content for her clients that she didn't submit her bio in time.
Jennifer Liu
Digital Content Specialist
Jackie Craig
Jackie is our most experienced production director, ensuring projects are delivered on time and on budget via a combination of excellent management skill, great communication and a small dose of whip cracking and foot stamping. Outside work is a different story, time becomes irrelevant and sometimes seems to move backwards.
Jackie Craig
Senior Account DIrector
Owen Worsnop
Owen comes from the UK with a wealth of SEO experience. He thrives on achieving the best results for his clients. All of this has been deduced via reference to his clients results and from a complex series of non verbal communication with Owen himself.
Owen Worsnop
Head of SEO
Brianna Cooper
Although Content Outreach is a fairly new role in digital, Brianna is so skilled that she outreached the production of her own bio. As a new staff member her bio is currently at the concept stage in the production cycle. Follow it closely over the coming months as it moves through the submission and editing phases until it finally appears on the website.
Brianna Cooper
Digital Content Specialist
Yvette Carrigg
Joining in 2012, Yvette heads up the campaign team in AU & NZ and works within the performance email & lead gen division. In a previous life, she lived in Munich & studied Ballet, but didn’t everyone?
Yvette Carrigg
Campaign Director
Engin Sahinel
A full stack .Net software engineer with over 5 years experience in banking, health and e-commerce industries. He thrives on conceptualizing and producing producing innovative solutions . The reason this bio is so serious is that he has only recently joined the team and has as yet failed to provide James with a humourous character trait to make fun of.
Engin Sahinel
Developer
Raphael Pantelis
Raphael is an expert at all things search data related. As Senior Account Director for our search team he thrives on not only achieving the best possible results for his clients but also showing them these results. You can't spell graph without Raph. How such success reconciles with being Greek is anyone's guess.
Raphael Pantelis
Senior Account Director
Miguel De Lima-Fernandes
Miguel is the latest addition to our consulting team. He has a thirst for all things search and conversion related. Early indications are that this thirst as well as others will be difficult to quench.
Miguel De Lima-Fernandes
Online Marketing Consultant
Lionel Brouchet
Lionel has no less than 60 years' experience in computer science. He worked on websites since he was 15. He holds a master's degree in Computer Science specialized in software architecture.
Lionel Brouchet
Developer
Stephanie Robbie
Steph started as an Account Manager on the Search Side of the business. Currently she is also managing production projects. We expect her to be auditing the company accounts within the next 6 months.
Stephanie Robbie
Senior Marketing Executive

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70-72 Commonwealth Street, Surry Hills 2010
+61 (2) 9339 6747