According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading.
When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen 100 times before.
It requires you to be UNIQUE.
Your value proposition is a statement that communicates the UNIQUE VALUE provided by your business to your TARGET CUSTOMERS
So the question is – “What makes your business unique?” If you can’t answer that, there’s a pretty firm cap on your growth.
So how can you make your value proposition unique?
And here is a great infographic from Quicksprout on How to write a great value proposition