Wednesday 28 July – Thursday 29 July 2004
Carlton Hotel, Auckland

Discover the perfect mix

Welcome. As you’ll see, this year’s theme reflects the new realities of marketing. We’re going beyond neat direct, and embracing the many ingredients of the communication cocktail. Direct Marketers will combine with brand advertisers. Market researchers will shake it up with PR consultants. It’s not simply about getting a taste for the other disciplines. It’s about understanding the many dynamics of modern marketing, and how they can all combine to form the perfect mix.

You’ll hear from an outstanding line-up of international and local practitioners. And you’ll be shaken and stirred with presentations from some of the canniest and most accomplished marketers in the country. So if you haven’t already, make sure you register now – and get ready to mix it with the best in the business. Cheers!