FIRST Enables Pinnacle Life to Make Better Business Decisions using Google Analytics

Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength.

For a business utilising both online and offline marketing channels, detailed analytics intelligence is vital. It is important that all marketing activities are accurately measured through to conversion, such as new customer applications. This allows an accurate assessment of marketing spend leading to maximum ROI from all marketing activities, with budget allocated to the most effective channels for continuous campaign improvement.

Pinnacle Life choose to use Google Analytics combined with FIRST’s analytics expertise to deliver this value.

Click here to download the Google Analytics case study.