This week The Brief takes a look at the Click Frenzy event and asks the experts what it means for Australian e-Commerce.
Despite the technical glitches many retailers, including department store giant Myer, reported record breaking online sales.
The event also had a significant overflow effect with an extra 300,000 visits to participating e-retail sites the day after the sale concluded, according to Experian Hitwise data.
Here B&T reporter Jessica Kennedy talks to e-commerce and media specialists and finds that many believe the event was too quickly branded ‘ClickFail’.
Hear what Catch of the Day founder Gabby Leibovich, Jon Ostler, founder of digital agency FIRST, Naked Communications’ Adam Ferrier, Adrenalin Media’s Bernie Johnson and Responsys’ Paul Cross had to say.
Watch the video here