Digital Day Out 2011 - Marketing Association

First Rate will be speaking at the New Zealand Marketing Association Digital Day Out 2011: “Digital Day Out brings together a world-class group of influential thinkers who have effectively integrated digital to drive unprecedented business results. Expert speakers include”:

Dave Audley, A/NZ Solutions Director & Regional Head of Professional Services, Experian Asia Pacific
Dave’s presentation will cover the vital importance of multi-channel marketing in today’s world:

  • Creating a single view of customer
  • Campaign integration across multiple channels
  • Real-time decisioning
  • In-house versus outsourced solutions

Matthew Davison, Product Specialist, Google
Matthew will share real examples how medium sized organisations can best use Analytics through three key areas:

  • Customer driven decision making
  • Intelligence reporting
  • The purchase funnel and multi-channel attribution

Kieren Cooney, Chief Marketing Officer, Telecom
Kieren will share the next big trends in global mobility and the effect on customer relationships.

Jasmine Griffin, Marketer, Whittaker’s
Jasmine’s presentation will focus on traditional marketing with a digital twist:

  • How Whittaker’s have been strategically successful in the digital world through a new website and social media platforms
  • The ‘Swear by the Slab’ campaign – incorporating digital platforms to complement TV advertising
  • Developing strategies that integrate all platforms, both online and offline, to ensure a strong and consistent brand message

Caroline Dewe, Managing Director, Alphero
Caroline’s presentation will look at how to launch marketing services that matter. She will discuss making digital innovation happen within complex corporate environments, providing an overview of evolving future customer landscape, including examples of pragmatic delivery of successful services that embrace the digital world.

Alexey Kojevnikov, Consulting Team Leader, First Rate and Cuan Gray, Business Manager, Fatso

Cuan and Alexey will speak about challenging the campaign mindset that existed at Fatso, and focusing on getting more results by improving existing assets through conversion optimisation, including:

  • What Fatso learned that changed how they market their services
  • How Fatso turned more visitors into customers, including practical advice:
    • Identify your conversion type: high-barrier vs low-barrier
    • Avoid common CRO myths
    • Find and address visitors’ objections
    • Always test changes using a CRO experiment tool
  • Short-term campaign thinking vs a lifetime view of the customer

To book your tickets, visit the Marketing Association site.