Insights and trends from the team at FIRST.

Do Not Track Features in the Latest Browsers

The newest major web browsers all seem to carry an advanced Privacy Features designed to reduce the users Internet footprint by allowing them to tune down what websites can track. Internet Explorer 9 provides Tracking Protection, while Mozilla Firefox 4 offers Do Not Track feature and Google Chrome 10 allows the users to add Opt-Out extension to the browser. While all three are similarly labeled by the market as Privacy Features, they are massively different in how they work and how they would impact the user experience.

Keep up to date with FIRST — sign up for our newsletter & stay informed _____ FIRST IN DIGITAL