Number One Shoes strives to provide their customers with “the right shoes at the best price and a huge range – and something new each week!” Fashion is their passion and their huge range caters for all desires, tastes and needs.
Since acquiring the Shubar chain in 2001, Number One Shoes has developed a format and offering unique to the local specialist New Zealand footwear market, doubling the average size of their stores to nearly 1,000m2 and extending locations nationwide to offer an average of 4,000 lines and colours.
One key aspect of any digital strategy is to focus on new customer acquisitions. The Number One Shoes VIP Club allows customers to hear about special offers, the latest trends and new season footwear. Growing this database provides Number One Shoes with an important, cost-effective sales channel.
First Rate was tasked to utilise any and all online channels to aggressively grow Number One Shoes’ VIP email database. Download the Performance Marketing Case Study to learn more!