New Zealand Yahoo Search Marketing Ambassador

The First Rate team has completed the requirements for the Yahoo Search Marketing Ambassdor Programme. Below a selection of the necessary training to gain YSM Ambassador status:

Network Overview

  1. Understanding the Search Market
  2. YSM Network Overview
  3. YSM Network Metrics

YSM Product Overview

  1. Sponsored Search
  2. Content Match
  3. Rich Ads in Search
  4. Premium Homepage Text Links
  5. Yahoo! Messenger Text Links
  6. The Integrated Approach

YSM Platform

  1. Achieving Operating Efficiency
  2. YSM Desktop

Editorial Guidelines & PPC Best Practices

  1. Yahoo! Search Marketing Editorial Guidelines Overview
  2. Account Structure & Technical Details
  3. Optimisation & Best Practices
  4. Editorial PPC Case Studies