Today the IAB announced the list of finalists for the inaugral IAB awards. We’re proud to say that First Rate were named as finalists in the Search Marketing (Organic Search) category for our submission “The Power of Longtail: Focus Property”.

This is the first year that has seen the ‘Search’ category split into Paid vs Organic with the increase in entries for the category over recent years. This year also marks a jump in entries of 19% from the previous year, and with the awards ceremony already nearly at capacity, it’s proving to be a highly competitive event.

Our team devised a strategy that not only saw a significant increase in unique visits and visits from organic search but also an increase in ranking for head and secondary terms securing the head term as ranking number 1.

We’ll post a case study once winners are announced so stay tuned.

Congrats to the First rate Sydney team who worked on the project and to the other finalists!

Click here for the complete list of finalists