The First Rate team has completed the requirements for the Yahoo Search Marketing Ambassador Programme. Below a selection of the necessary training to gain YSM Ambassador status:
Network Overview
- Understanding the Search Market
- YSM Network Overview
- YSM Network Metrics
YSM Product Overview
- Sponsored Search
- Content Match
- Rich Ads in Search
- Premium Homepage Text Links
- Yahoo! Messenger Text Links
- The Integrated Approach
YSM Platform
- Achieving Operating Efficiency
- YSM Desktop
Editorial Guidelines & PPC Best Practices
- Yahoo! Search Marketing Editorial Guidelines Overview
- Account Structure & Technical Details
- Optimisation & Best Practices
- Editorial PPC Case Studies