Insights and trends from the team at FIRST.
COVID-19 Updates: Emerging User Behaviour Trend in New Zealand
COVID-19 has brought on unprecedented changes to the digital world. Search behaviour is changing and interests are becoming more dynamic and adaptive as news about the global pandemic comes out. If you're interested to find out how search trends are changing in...
Google My Business Features You Need to Explore Today
Google My Business Features You Need to Explore Today Among Google’s many products is Google My Business. For business owners, this little gem can spell visibility in the local search scene. It’s free to get listed and puts your brand front and centre with your...
DOES FACEBOOK WORK FOR YOUR BUSINESS?
Recently I conducted some in-depth attribution analysis for one of my clients. When I analyzed the data via Google Analytics in more detail, I couldn’t see that much of an overall impact of Facebook campaign activity on the business, so naturally I wanted to dive a little deeper.
Controlling Exact Match and Broad Match Keyword Performance in Google Ads
What to do to recover control over broad and exact match keywords? Here are a couple of best practices to deal with the close variants.
Demystifying the Disavow Process
At least once a year, we make it a point at FIRST Digital, to comb through the thousands (sometimes even hundreds of thousands) of links that point to our clients’ websites. We do a comprehensive backlink audit for each account our SEO team handles. You’d be surprised...
2019 SEO Roundup and 2020’s First Core Update
2019 has been a year of change in the world of organic rankings. If you are working on any SEO tactics for your website, you would know just how much Google has changed over the last six months of the year and how it has rocked our digital world. Here is a summary of...
How to Go Beyond the 500th Google Analytics Hit Using Google Tag Manager Only
The Problem As you may know, GA has a 500 hits per session limit, beyond which additional hits are not reported in GA and GA does not automatically start a new session. This limit applies to page view, event, social, timing hit types, including hits sent with...