Insights and trends from the team at FIRST.
Welcome to FIRST Digital NZ – May Vo
May is the newest member of the FIRST Digital team in New Zealand, joining our Analytics team as a Data Analytics Consultant. She has extensive work experience and notable studies abroad, including in Thailand and Vietnam. With her strong background in business, she...
Server-Side Tagging with Google Tag Manager: Rebuilding Trust in Data Collection & (Re)Marketing Campaigns
Do you want to collect more and more accurate data? Do you want to have full control of the data you share? Do you want to (re)target larger audiences with a more relevant message? Do you want to make your site faster? If you answer “yes, I do” for at least one of...
Core Web Vitals: Are You Ready for Google’s New Ranking Signal?
The tides are turning once again and Google’s algorithm has a new ranking signal you need to look into. Don’t get caught out in the ranking game. Find out what you need to fix to improve your website’s page experience signals to stay visible in the search...
Double your Google Shopping ROAS in just 3 months even if you think you tried everything
If you tried everything but just can’t get more bang for your buck, this article will change how you advertise. Google’s Smart Shopping campaign is a fairly recent campaign type, which combines standard Shopping with display remarketing campaigns, being delivered...
Trans-Tasman Bubble: Creating a Buyer Persona for Aussie Travelers
As of 19 April 2021, the TransTasman bubble has opened up, allowing two-way quarantine-free flights between New Zealand and Australia. Since the rapid escalation of the Covid-19 pandemic in March 2020, many countries around the world shut down their borders in an...
Using ROAS and ROI to calculate ad performance
Are you tracking the success of your ad campaigns? Are you measuring your return on investment or your return on ad spend? If you need ideas on how you can measure your campaign success, keep reading. Although these 2 metrics are somehow related,...
How to get started with automated Google Text ads
Google has put a lot of effort into making ad automation possible. So why not take advantage of these features and implement them where they make sense for your campaigns? Whether you’re completely new to automation or just...
Creating a Product Feed for Google Merchant Center by Scraping Your Website’s Pages
Nowadays, Google Shopping is one of the most popular digital marketing methods for e-commerce companies. However, it’s tough for them to keep their product data feed up to date manually. Although it might be more convenient to use a solution from the site’s e-commerce...
How to Make the most of your Google Shopping product feed
With Google’s ever-growing popularity as a search engine, its own price comparison channel, Google Shopping, has become more effective as well. And whilst merchants in their masses continue to turn to Google Shopping to sell their items, many only scratch the surface...
What Is Schema Markup & Why It Is Important for SEO
What is Schema Markup? Schema.org has created a standard for data so search engines can understand what your page is about. This is a powerful tool you can use for your site’s SEO. Schema markup -- also known as structured data markup -- is metadata you can use to...