Insights and trends from the team at FIRST.
How to Make the most of your Google Shopping product feed
With Google’s ever-growing popularity as a search engine, its own price comparison channel, Google Shopping, has become more effective as well. And whilst merchants in their masses continue to turn to Google Shopping to sell their items, many only scratch the surface...
What Is Schema Markup & Why It Is Important for SEO
What is Schema Markup? Schema.org has created a standard for data so search engines can understand what your page is about. This is a powerful tool you can use for your site’s SEO. Schema markup -- also known as structured data markup -- is metadata you can use to...
12 marketing tactics small businesses can deploy right now to boost eCommerce sales
The rise of the internet and the ongoing digitization of modern society has changed the world in almost every possible way. The spectacular rise of eCommerce is one of them. However, many small businesses still haven’t realized just how large a growth spurt they can...
Fashion Online Retail – Google Analytics Industry Report 2020
Download the industry report now FIRST analysed three of New Zealand’s top women’s fashion brands to see how they measure against our Google Analytics checklist. Our evaluation of these brands examine how they collect and use data from Google Analytics for...
Fashion Online Retail – Performance Media Industry Report 2020
Download the industry report now FIRST has evaluated three top New Zealand women’s fashion brands to see how they perform against each other in Google Search Ads, Shopping Ads and social media presence. Shopper search experience scoring is a methodology used by...
Fashion Online Retail – SEO Industry Report 2020
Download the industry report now FIRST has investigated the organic search engine rankings for NZ women’s fashion brands. Using our bespoke metric called RBR (Ranking Based Reach), we estimated how well the top 3 companies are ranking in search engines. RBR provides...
Fashion Online Retail – CRO & UX Industry Report 2020
Download the industry report now FIRST has examined the UX implementation of three of New Zealand’s top online fashion retailers. This industry report covers key areas that pose challenges for UX optimisation in their websites. The key areas identified are: ...
Scraping Product Data for Shopping Feed Optimisation
Online shopping is growing rapidly over the last 5 years and it’s changing the way we do shopping. Nearly 50% of adult New Zealanders shopped online in 2019 and there was a 17% growth in online spend on Kiwi retailers. (Image from 2020 New Zealand eCommerce Review...
5 Critical SEO Mistakes eCommerce Site Owners Make
Ecommerce websites are often plagued by critical SEO problems that hamper their ability to rank in search engines. Ecommerce websites are the most difficult type of website to optimize for search engines, but getting it right can yield amazing results. Most online...
Using the Adstock Approach for Modeling Advertising Effectiveness
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.John Wanamakerlate 1800s With Covid-19 grinding several industries to a halt, FIRST Digital has taken the opportunity to work with one of our tourism clients to assess the...