Insights and trends from the team at FIRST.

Welcome to FIRST Digital NZ – May Vo

May is the newest member of the FIRST Digital team in New Zealand, joining our Analytics team as a Data Analytics Consultant. She has extensive work experience and notable studies abroad, including in Thailand and Vietnam. With her strong background in business, she...

Using ROAS and ROI to calculate ad performance

Are you tracking the success of your ad campaigns?  Are you measuring your return on investment or your return on ad spend?  If you need ideas on how you can measure your campaign success, keep reading.  Although these 2 metrics are somehow related,...

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