Insights and trends from the team at FIRST.
Double your Google Shopping ROAS in just 3 months even if you think you tried everything
If you tried everything but just can’t get more bang for your buck, this article will change how you advertise. Google’s Smart Shopping campaign is a fairly recent campaign type, which combines standard Shopping with display remarketing campaigns, being delivered...
Trans-Tasman Bubble: Creating a Buyer Persona for Aussie Travelers
As of 19 April 2021, the TransTasman bubble has opened up, allowing two-way quarantine-free flights between New Zealand and Australia. Since the rapid escalation of the Covid-19 pandemic in March 2020, many countries around the world shut down their borders in an...
Using ROAS and ROI to calculate ad performance
Are you tracking the success of your ad campaigns? Are you measuring your return on investment or your return on ad spend? If you need ideas on how you can measure your campaign success, keep reading. Although these 2 metrics are somehow related,...
How to get started with automated Google Text ads
Google has put a lot of effort into making ad automation possible. So why not take advantage of these features and implement them where they make sense for your campaigns? Whether you’re completely new to automation or just wanting a refresher, this is the place for...
Creating a Product Feed for Google Merchant Center by Scraping Your Website’s Pages
Nowadays, Google Shopping is one of the most popular digital marketing methods for e-commerce companies. However, it’s tough for them to keep their product data feed up to date manually. Although it might be more convenient to use a solution from the site’s e-commerce...
How to Make the most of your Google Shopping product feed
With Google’s ever-growing popularity as a search engine, its own price comparison channel, Google Shopping, has become more effective as well. And whilst merchants in their masses continue to turn to Google Shopping to sell their items, many only scratch the surface...
What Is Schema Markup & Why It Is Important for SEO
What is Schema Markup? Schema.org has created a standard for data so search engines can understand what your page is about. This is a powerful tool you can use for your site’s SEO. Schema markup -- also known as structured data markup -- is metadata you can use to...
12 marketing tactics small businesses can deploy right now to boost eCommerce sales
The rise of the internet and the ongoing digitization of modern society has changed the world in almost every possible way. The spectacular rise of eCommerce is one of them. However, many small businesses still haven’t realized just how large a growth spurt they can...
Fashion Online Retail – Google Analytics Industry Report 2020
Download the industry report now FIRST analysed three of New Zealand’s top women’s fashion brands to see how they measure against our Google Analytics checklist. Our evaluation of these brands examine how they collect and use data from Google Analytics for...
Fashion Online Retail – Performance Media Industry Report 2020
Download the industry report now FIRST has evaluated three top New Zealand women’s fashion brands to see how they perform against each other in Google Search Ads, Shopping Ads and social media presence. Shopper search experience scoring is a methodology used by...