Insights and trends from the team at FIRST.
Scraping Product Data for Shopping Feed Optimisation
Online shopping is growing rapidly over the last 5 years and it’s changing the way we do shopping. Nearly 50% of adult New Zealanders shopped online in 2019 and there was a 17% growth in online spend on Kiwi retailers. (Image from 2020 New Zealand eCommerce Review...
5 Critical SEO Mistakes eCommerce Site Owners Make
Ecommerce websites are often plagued by critical SEO problems that hamper their ability to rank in search engines. Ecommerce websites are the most difficult type of website to optimize for search engines, but getting it right can yield amazing results. Most online...
Using the Adstock Approach for Modeling Advertising Effectiveness
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.John Wanamakerlate 1800s With Covid-19 grinding several industries to a halt, FIRST Digital has taken the opportunity to work with one of our tourism clients to assess the...
COVID-19 Updates: Emerging User Behaviour Trend in New Zealand
COVID-19 has brought on unprecedented changes to the digital world. Search behaviour is changing and interests are becoming more dynamic and adaptive as news about the global pandemic comes out. If you're interested to find out how search trends are changing in...
Google My Business Features You Need to Explore Today
Google My Business Features You Need to Explore Today Google offers many amazing products in its suite of services, among them is Google My Business. Google My Business can help business owners increase their local search visibility, visibility in Maps and in search...
DOES FACEBOOK WORK FOR YOUR BUSINESS?
Recently I conducted some in-depth attribution analysis for one of my clients. When I analyzed the data via Google Analytics in more detail, I couldn’t see that much of an overall impact of Facebook campaign activity on the business, so naturally I wanted to dive a little deeper.
Controlling Exact Match and Broad Match Keyword Performance in Google Ads
What to do to recover control over broad and exact match keywords? Here are a couple of best practices to deal with the close variants.
Demystifying the Disavow Process
At least once a year, we make it a point at FIRST Digital, to comb through the thousands (sometimes even hundreds of thousands) of links that point to our clients’ websites. We do a comprehensive backlink audit for each account our SEO team handles. You’d be surprised...
2019 SEO Roundup and 2020’s First Core Update
2019 has been a year of change in the world of organic rankings. If you are working on any SEO tactics for your website, you would know just how much Google has changed over the last six months of the year and how it has rocked our digital world. Here is a summary of...
How to Go Beyond the 500th Google Analytics Hit Using Google Tag Manager Only
The Problem As you may know, GA has a 500 hits per session limit, beyond which additional hits are not reported in GA and GA does not automatically start a new session. This limit applies to page view, event, social, timing hit types, including hits sent with...