Monday 26th May
Interactive Marketing Summit
http://www.brightstar.co.nz/nz/conference-calendar.html
Rydges Hotel Auckland
12:15 PLANNING THE RIGHT METRICS TO MEASURE THE ROI OF ONLINE, Jon Ostler – First Rate
What should be your approach to measurement and how should you measure ROI across various mediums? This session will address issues concerning planning your metrics across multi-medium interactive marketing campaigns
- Acronym Heaven: CPM, CPC, PPC, CPA, CPL, PPM, CPS, ROI, ROAS.
- Where to Measure Business Value
- Types of Conversion
- Scoring Conversions
- Product and Margin Level Weighing
- Tracking Technologies and Techniques