MetService, together with their international commercial subsidiary, Metra, is a global leader in providing relevant, timely and accurate weather information services, benefitting billions of people throughout the world.
A decision was taken in 2009 to re-launch the MetService website to make it easier for Kiwis to find weather related information, as well as driving increased website engagement from users.
As New Zealand’s 6th most popular website (Nielsen NetRatings, April 2011), it was imperative to ensure a smooth website re-launch for metservice.com. Obviously this also included protecting the substantial amount of organic search traffic delivered to the website.
First Rate worked alongside MetService’s other partners to manage the search risks associated with a website re-launch, including the correct migration of site content from www.metservice.co.nz through to www.metservice.com.
First Rate provided best practice search consulting services including consumer keyword search trend analysis, website content recommendations, information architecture, URL naming conventions as well as project management and auditing of the SEO technical implementation.