According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading.

When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen 100 times before.

It requires you to be UNIQUE.
 

How To Put The ‘UNIQUE’ In Your Unique Value Proposition

 
Your value proposition is a statement that communicates the UNIQUE VALUE provided by your business to your TARGET CUSTOMERS

So the question is – “What makes your business unique?” If you can’t answer that, there’s a pretty firm cap on your growth.

So how can you make your value proposition unique?

Read how at: http://blog.crazyegg.com/2015/06/23/unique-value-proposition/

And here is a great infographic from Quicksprout on How to write a great value proposition