This half day Seminar will explore the latest developments and proven techniques in Search Marketing. Presenters using detailed case studies will give their practical ‘how to’ tips for maximising response. Presentations will also focus on measurement and tracking and the new techniques in SEO.
To view the programme and speakers visit Melbourne programme (19th August 2008) or Sydney programme (21st August 2008).
Jon Ostler will be representing First Rate speaking on “The right metrics & ROI based Search Marketing”
Paid search marketing is well known for its ability to drive site conversions and customer acquisition, now learn how to maximise your campaigns effectiveness through the correct use of the latest tracking and reporting techniques. Find out how to automatically track the true business value generated by your search marketing campaigns. Unleash the full potential of Adwords and Google Analytics tracking using advanced implementations and configuration. Case studies and examples using both Google Adwords & Google Analytics reporting will be presented and discussed.