If you happen to be travelling to New York in early November make sure you register to attend ad:tech New York. ad:tech is the number 1 event for interactive marketing and the New York conference will be looking at how the intersection of marketing and technology is shaping the future of brand.
Jon Ostler will be a panelist on the Bid Management session where you will learn bid strategy and tactics including basic settings, position bidding, return bidding, time-based bidding and advanced campaign optimisation.
Find out more about this conference at http://www.ad-tech.com/ny.asp