“The average site could increase sales as much as 79% through improved usability.”
The business strategy will identify the site functionality, technology and processes that are required to maximise the sites business potential but the way in which these are implemented can affect their overall effectiveness. It is important that all the relevant conversion scenarios be identified, tracked and optimised.
Typical Activities
- Site review
- User testing
- Information architecture
- Internal search capability
- Conversion pipeline evaluation
- Site design change analysis
Typical Outcomes
- Refine site design & navigation
- Greater user satisfaction
- Increased conversions
- Increased repeat traffic
- Increased referred traffic