Web-based analytical CRM

Sep 26, 2005 | Google Analytics

First Rate’s Consulting Manager, Samuel Stadler, outlines the benefits of using web analytics to gain a better understanding of ROI from Customer Relationship Management and online marketing initiatives.

Presentation Outline:

  • First Rate
    • Introduction
    • Our Marketing Expertise
  • CRM in Context
    • Introduction
    • Media Consumption
    • What Users are Doing and Looking at Online (UK)
    • E-Commerce Headline Statistics
    • E-Commerce Trends (EU / UK / NZ)
    • Conversion Rates & Shopping cart drop-out
  • Web-based CRM
    • Strategic Overview
    • Timpani Contact Centre
      • Chat
      • Email
      • Self-Service (Knowledge Base)
    • Reporting & Analytics
  • Media Tracker
    • Purpose
    • Marketing ROI
    • Data-driven Marketing Strategy