Get more out of your Google My Business Listings today.

Why you need it

Are you using Google My Business to engage your local audience?

Google My Business is an essential customer touchpoint for all businesses. This FREE platform from Google is more than just a marketing tool, but is actually a highly effective engagement channel.

Customers are able to use GMB listings to:

• Call you
• visit your website
• get directions to your physical location
• leave you reviews
• send you a message

With a strong presence in Google Search and Maps, there is a high likelihood of your customers using it as their first point of contact with you. In fact, 64% of consumers have used Google My Business listings to find a local business’s address or phone number. That’s a higher percentage over any other customer-facing online platform. Only 49% of consumers check the business website and about 23% turn to online business directories.

“64% of consumers have used Google My Business listings to find a local business’ address or phone number”

The Google My Business Playbook aims to help you set up your account, get it verified, optimise your listing and use built-in features to engage your audience. It is a comprehensive guide for companies that target the local market and for those who have multi-location listings.

According to Google, businesses that have complete listing are:

• Twice as likely to gain customer trust
• 38% more likely to attract in-store visits
• 29% more likely to see a purchase.

It becomes even more important during uncertain times such as now as it becomes a quick and easy platform to communicate your business status with your audience.

FIRST Digital’s proven methods of optimising Google My Business listings have helped clients achieve exponential growth in searches, views and actions year over year. This translated to better visibility in local search, in maps and as search features in regular search results for our clients.