Design and development of an eCommerce-enabled responsive website.

CLIENT: Spirits Platform  |  PROJECT: Website

Spirits Platform engaged FIRST to redevelop its website to better promote its partner brands and to provide a platform for displaying content such as recipes and videos. The site has been redesigned from the ground up to produce a better customer experience and in preparation for the future growth to allow for direct consumer sales.

The Challenge

Spirits Platform is an Australian-based sales, marketing and distribution platform for several world-leading whiskies, liqueurs and spirits brands including The Macallan, Cointreau, Remy Martin, and Sierra Tequila to name just a few.

Promoting alcohol brands in Australia is a seriously competitive market. The website design needed to be a platform to display information and engaging content for not just consumers of the products but for on- and off-premise sellers of alcohol – clubs and bars as well as wholesalers.

The website will be rolled out in several phases with the first phase taking on the role of providing all the relevant information about the entire catalogue of products as well as new initiatives in content from cocktail recipes to the exciting videos section. The second phase of work will encompass a full e-commerce system hooked into stock control and inventory management.

The Solutions

The final solution was a ground-up rebuild of the existing Spirits Platform site with fresh content and a structure that allows for all products to be showcased as individual items and within the brand and category of alcohol. The site is a custom-designed WordPress installation with a Woo Commerce integration that will ultimately be the backbone of direct consumer sales. The site has a few custom elements including an events section and the bartender’s corner full of great content for on-premise customers and connoisseurs alike.

The design of the site was a classic iterative process using the strong brand identity as well as making room for the spirit of the brands to shine through when viewing the specific product sections. The site was brought to life with the use of rich imagery specially formatted to fit in with the brands.

The site’s two-fold structure allowed customers to browse via brand or categories of spirits and then be shown related content such as videos, recipes, and stories.

A toast to success!

The site is freshly minted and initial feedback from customers and the bars and clubs affiliated are very positive.