Insights and trends
from the team at FIRST.
FIRST IN INSIGHTS
5 things you should know about Google Analytics
Google Analytics is one of the most powerful tools available that can monitor and analyse traffic on your website. Here is a list of five things you should know about Google Analytics.
Omni channel retailing: Facts, Fiction and Misdirection
See Gordon Nugent, Head of eCommerce for Harvey Norman, Kevin Lillie, General Manager of Honda, and Jon Ostler, Group GM of FIRST, debate the “The Facts, Fiction and Misdirection of Omni-Channel Retailing & Customer Experience”.
Updated: FIRST drives a 386% increase in revenue from Search for Go Rentals – SEO Case Study
Why You Will Follow Google’s Advice, Whether You Want To or Not
The Latest Tool From Google: Adwords Remarketing Lists
#Clickfrenzy deconstructed on B&T’s The Brief with FIRST GMD Jon Ostler
Online Reputation Management
The Power of Product Feeds for Dynamic Marketing
Etail’s New Reality: iStrategy Melbourne 2012
Infographic: Analytics is about analysis, not data!
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