Insights and trends
from the team at FIRST.



Scraping Product Data for Shopping Feed Optimisation

Online shopping is growing rapidly over the last 5 years and it’s changing the way we do shopping. Nearly 50% of adult New Zealanders shopped online in 2019 and there was a 17% growth in online spend on Kiwi retailers. (Image from 2020 New Zealand eCommerce Review...

Demystifying the Disavow Process

At least once a year, we make it a point at FIRST Digital, to comb through the thousands (sometimes even hundreds of thousands) of links that point to our clients’ websites. We do a comprehensive backlink audit for each account our SEO team handles. You’d be surprised...

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