Insights and trends from the team at FIRST.
Sports Equipment Checkout Usability Report – CRO 2016
Google Analytics Update: From Sessions to Users…
Google Updates Layout: No ads on right side, 4 on top
[Infographic] Ecommerce Returns Policies Review
Jump Start Your Career Progression At FIRST
Online Travel Industry Report – CRO Review
According to an article from Contently, when it comes to website visits and the ‘look-to-book’ ratio, the travel industry’s average conversion rate is at about 0.3%. This is compared to an average 3% conversion rate for ecommerce and retail websites reported in 2013.
The Digital Marketing Training your university doesn’t teach you
43.4% Increase In Online Enquiries – House of Travel Reaps Rewards of A/B Testing
The Game of Phones – How Mobile Devices Are Changing the Game For Today and Tomorrow’s Businesses
House of Travel Increased Interaction on ‘Enquiry’ Triggers 43.3% By Adding This One Thing
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