Insights and trends
from the team at FIRST.
FIRST IN INSIGHTS
Natural Language Processing and SEO
With BERT and MUM, Google is introducing a new generation of algorithm updates that leverage AI and machine learning for a better search experience. Here is what it means for search engine optimisation.
What is IndexNow and Why Should You Care?
IndexNow can radically change content discovery for search engines by letting publishers push their content to instant indexing. Traditionally, Search Engines have always used pull methods to obtain website data. This simply means that search engines use crawlers to...
FIRST Digital Earns 2022 Google Premier Partner Status
FIRST Digital – a Sydney and Auckland-based digital marketing agency – has achieved Premier Partner status, the most exclusive tier of the Google Partners programme. The search engine giant recognises top-performing companies in each country which have the latest...
What to do when you feel stuck and your business seems to go nowhere?
Well, let me highlight a conversation between a hard-working, self-employed couple in their late 30s first… "We're just not seeing the growth we want," James said, looking dejectedly at Mary. "I feel like we're spinning our wheels." Mary nodded sympathetically. They...
How to use Google Shopping to increase site traffic without burning M-O-N-E-Y 💰
Does your Google Shopping performance stall? Is your Return on ad spend constantly low? Are you hardly hitting break even on your campaigns? That’s bad... BUT… your present doesn’t need to be your future… Really? Y-E-S Ok, let me get started. First of all,...
Social Media Optimisation
Find out how to optimise your social media platforms, understand how they are performing and use our recommended tools to help utilise your insights.
Display Ads vs Discovery Ads: What’s the Difference
Wondering what is different about Google Discovery ads vs Display ads? Learn about 5 key features & how they can help you achieve your marketing objectives
Welcome to FIRST Digital NZ – Raewyn Hodgson
Our newest FIRST Digital team member, Raewyn, has joined our New Zealand office as a Senior Digital Marketing Consultant. With 13 years experience working in Digital Marketing for different agencies to help a wide range of businesses to grow and improve their online...
Welcome to FIRST Digital NZ – May Vo
May is the newest member of the FIRST Digital team in New Zealand, joining our Analytics team as a Data Analytics Consultant. She has extensive work experience and notable studies abroad, including in Thailand and Vietnam. With her strong background in business, she...
Server-Side Tagging with Google Tag Manager: Rebuilding Trust in Data Collection & (Re)Marketing Campaigns
Do you want to collect more and more accurate data? Do you want to have full control of the data you share? Do you want to (re)target larger audiences with a more relevant message? Do you want to make your site faster? If you...
_____ FIRST IN DIGITAL